Mascara Lovestory


Of course there are countless mascaras which promise fuller, longer and more curved lashes in the darkest black you can ever imagine.

But there are a few things that I am also looking for in a „GOOD“ mascara (pun intended 😉 ):

  • vegan
  • cruelty free
  • natural cosmetic
  • and no brand that is connected to corporations like L’Orela, Estée Lauder, etc.

Until now, my experiences with mascara – no matter if natural or conventional cosmetics – it doesn’t stay where it belongs – on my LASHES!

After a while, every mascara – even waterproofed ones – used to crumble or smudge. Also, waterproof mascara was a pain in the ass when taking off my make up, because even if I used lots of oil, I had to rub my eyes very hard – my lashes were not very amused!

Now I found out about PHB – Ethical Beauty from the UK! The have a good range of  skin care and make up products.

All of their products are:

I decided to give their mascara a try, after reading the description on the website:

PHB All in One Natural Mascara
Award Winning Mascara that lengthens, thickens and volumises. A dream mascara – you won’t believe your eyes! 

A true black. Lengthens, thickens and volumises. Water resistant. Great for sensitive eyes.

PHB’s Award Winning All-in-One Natural Mascara is the perfect all-encompassing mascara. It lengthens, thickens and volumises lashes with a gentle water-resistant formula that lasts all day without smudging or flaking.

Made with botanical oils that strengthen, lengthen & protect for naturally beautiful lashes.

PH balanced for very sensitive eyes. Great for eyes that react and water easily.

Winner at the Green Parent Beauty Awards 2013

Best Kept Beauty Secrets

„This Award Winning Mascara is all encompassing, it lengthens, thickens and volumises lashes.
And it’s perfect for sensitive eyes.“ Vogue Magazine, Best Kept Beauty Secrets 2014.

PHB Ethical Beauty is a family business – 20% of profit goes to charity.

Key Benefits

  • Lengthens, thickens and volumises
  • Water resistant
  • Never flakes or smudges
  • Nourishes and strengthens lashes
  • Free from petrochemicals
  • Great for sensitive eyes
  • Vegan, Cruelty Free and Halal Certified
  • Free from nano particles, parabens, bismuth oxychloride, talc, formaldehyde, mineral oils, fillers, gluten, fragrance, preservatives & GM ingredients.

Apply one coat to lashes to lengthen. Apply a second coat for more volume and thickness.

Tip: Move your hand left and right very slightly when applying to separate lashes to perfectly accentuate the eyes.

All PHB Cosmetics are free from:

Nano Particles, Bismuth Oxychloride, Talc, Formaldehyde, Fillers, GM Ingredients, Animal Ingredients, Parabens, SLS, DEA, TEA, PEG, Alcohol (ethyl alcohol, ethanol), Artificial perfumes/fragrance, Petrochemicals, Methylisothiazolinone, Phthalates, Colourants, Silicone, Mineral oils and Propylene Glycol. Our products have never been tested on Animals.




Aqua, Oryza Sativa Wax (Rice Bran Wax), Organic Olea Europea (Olive Oil), Cetyl Alcohol (Coconut), Coernica Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron oxide (CI 77499), Aminomethyl Popandiol, Phenoxyethanol.


My experience:

A very cremy texture, which is more appealing to me. I don’t like my mascara to be to thin – speaking for me, a firmer consistency makes it easier to apply. It’s very easy to apply and spreads evenly. But most important – it stays all day long, without cumbling or smudging!

Left without and right with PHB Mascara applied

PHBs mascara is water resistent but not waterproof. Taking it off  is very easy with just water or a cleanser. No need for excessive eye  rubbing!

Bottom line:

I found MY mscara! It fulfills all ethical and usage criteria I was looking for! Even though it’s not one of the more cheaper mascaras, it is definitely a good investment! I can absolutely recommend this mascara and will definitely rebuy it and also try the brown version.


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